[bluecat]

You might be already familiar with this; nevertheless here the media release from myStromer AG.

[Bild: http://www.velostrom.de/wp-content/uploa...elgien.jpg]

Brussels, March 4, 2016 – This Friday, Stromer is opening the first concept store in Brussels.

At Bergensesteenweg 41, the doors will be opened to the 1300 sq. m point of sale for Bikelife for the first time.
Stromer is represented on 250 sq. m with an integrated concept store – the customers are guided through the
world of Stromer in modern Swiss design.

Commuters have to deal with crowded streets. The need for alternatives to the commuter car is enormous.
This is proven by the demand for e-bikes in our Belgium market. Reason enough for myStromer AG to boost
its presence in this market. Together with our "Bikelife" dealer, which has successfully operated in Brussels
since 2004, Stromer has introduced a new point of sale. The owners Jan Cooman and Ann Mosselmans are
absolutely thrilled: “From consultation to repair and service work, we offer our customers all services from
one source. Having the Stromer product range of ST1 and ST2 on offer is a real added value for our customer
and increases the appeal of our location even more.”

Swiss design on 250 sqm. The Stromer, which was recently bestowed with the German Design Award, is presented in surroundings
befitting it. The concept store is impressive with its clear lines and attention to detail. Swissness can be
recognized in the puristic design of the store furnishings. No unnecessary elements distract from the
products. There is a table perfect for talking shop and the wall of pictures takes the customers on a visual
trip to Switzerland.